Is there a spa?
When we went to uni it was a case of whatever halls you could get into you took. Probably provided by the university and a bit of a lottery. Now the market is a fully fledged multi £bn beast with a number of big private providers competing with the traditional university owned stock.
Just like when the shackles came off the buy to let market the standard on offer has shot up. The very best halls now have so much more than a vending machine and a pay phone on each section of the corridor. Overseas students who are paying a small fortune to come and study in the UK have high expectations.
Student accommodation providers have seen and understood the power of providing potential customers a real insight into what they’re offering. The digital offerings on the best ones resemble a high end residential scheme or hotel. Although most of them are still just using pictures and video, this is about to change.
This is not just limited to the big institutional providers either, other shared accommodation providers from FTSE listed PLCs, to slick sub-let managers, have suddenly realised what potential customers want to see.
More than just a picture.
Particularly if you are making an accommodation decision before actually seeing it, as many overseas students do.
The Future is in 3D.
We’ve worked with a few clients now on their offerings and the internal feedback has been good. We’ve started projects with two clients, the University of London and Grainger, with the brief to capture the rooms (of course) but really to show off the communal spaces. A lot of the accommodation are single or double rooms, some with en-suite, some without, these do look great in the 3D tours but it’s the communal spaces that set the buildings apart from each other. With the Matterport tech you can scan multiple different spaces and link them all together. Or in the case of the shared room providers just show the whole space!
The two tours below are a work in progress but you can navigate through multiple different spaces within each tour to see what the buildings have to offer.