Closing the expectation divide.
In our opinion the worst thing an agent can do is overpromise and underdeliver.
We’ve all been there. The flat with the nice picture is actually a dump. The beautiful looking family house in the pictures is a beautifully dressed cupboard with a doormat for a garden.
The beauty of a wide angle lens is that you can capture the whole room but the danger is the impression of space can be deceiving. The classic is the stunning pictures and then a floor plan without a total square footage.
The flipside to this problem is those houses that have been lived in for 30 years or so. They just don’t photograph well. No clever post production can remove 30 years of possessions, so these houses suffer visually. We’ve now done virtual tours in some genuine family homes, some of the vendors themselves decide they don’t like how the tour shows the house how it actually is, we disagree (naturally). Ironically the same vendors when wearing purchaser’s shoes appreciate the tours.
The right balance
We think there’s a balance to be sought between creating a version of reality, nobody wants to see a messy dirty home but equally, who isn’t bored of seeing show homes with the table set with 16 knives and three bowls per person? One is off putting, the other isn’t real.
The very best agents make their vendors play ball by getting rid of the rubbish and keeping the place tidy before viewings. The very worst agents call (email) up applicants promising utopia.
Agents have to show the property they are marketing in the best possible light but also in a way that is a proper representation of the place. There are two sides to each interaction in property and good agents now how to provide the bridge.